
All Roads Lead to Holbrook
A few years ago the Holbrook Chamber of Commerce declared their community “headed in the right direction.” Though it hasn’t always been true, it has been that way for a long time. In fact, Holbrook has also been a place to which people are headed. The Santa Fe Stage Company established passenger and mail service in 1867 from Santa Fe to Los Angeles along the middle route, which meant across northern Arizona Territory. The stage found a convenient crossing of the Little Colorado River where it is joined by the Rio Puerco, and within a year or so Juan Padilla and Berado Frayde from New Mexico built a stage station with a store, restaurant and hotel at that point, calling it Horsehead Crossing. After Camp Apache was located in the White Mountains in 1870 General George Stoneman had a supply road built from the military outpost to Horsehead Crossing. And beginning in 1876 the Mormon immigrant trail from Utah, known as the Honeymoon Trail, used the same crossing for wagon trains going to all of eastern Arizona.

By 1880, the stage had stopped running but the Atlantic and Pacific Railroad was building into Arizona from Albuquerque. Grading contractor John W. Young had recently purchased the stage station knowing it was on the surveyed railroad line. But Young was disappointed when the railroad arrived in 1881 and picked a location for a depot where the valley was wider, about two miles west of Horsehead Crossing. Still he suggested naming the place after the railroad’s chief engineer, Henry R. Holbrook. Within a few years the new town would become the principal shipping point and center of commerce in eastern Arizona. By then no one could recall why it’s former location was named Horsehead Crossing. The steep bluffs bordering the two rivers probably reminded travelers of the more famous Horsehead Crossing, on the Pecos River in Texas.

Commodity speculators from the east coast and Texas had driven a boom in the cattle industry in that state which went bust in 1885. They turned to northeastern Arizona to try again. The Aztec Land and Cattle Company was formed with about a million acres of cheap railroad land grant. Ranch headquarters was located a short distance southwest of Holbrook. From 1884-1887, nearly 40,000 longhorns, 100 cowboys and more than 2,500 horses were shipped to Holbrook. Having grown to 60,000 head within a few years, it was the third biggest ranch in North America. And though it only lasted 16 years, it wielded tremendous power in northeastern Arizona, altering settlement there forever, where its legacy is still evident. Called The Hashknife outfit, after its brand which resembled the tool favored by chuck wagon cooks, the beef and land development company owned alternate sections, giving it de facto control over about two million acres. Armed cowboys sternly enforced a policy of excluding homesteaders and warning trespassers. Mormons who had settled from 1876-1878, before government surveys, found their land claims in jeopardy. Sheep ranchers already grazing flocks in the area were considered a threat.

In Holbrook, the line of saloons between the tracks and the river supported at first by railroad worker paychecks now served a hard-working, hard-drinking, quick shooting bunch of cowboys. It wasn’t long before the town seemed headed in the wrong direction, with a violent reputation to rival the other wild west towns along the A & P. In 1887, Sheriff Commodore Perry Owens became a legendary figure after calmly walking Holbrook’s main street with his over-the-shoulder hair wafting on the breeze. After reaching the house where the Blevins gang, wanted by the law, was hold up, Owen’s Winchester pierced the walls to leave three dead, including a 16-year-old. Some who read newspaper accounts worried that Holbrook and Tombstone could tarnish the whole territory, dampening business investment and chances for statehood. Owens was not reelected in 1888. Still, Holbrook maintained a reputation for over-the-top lawlessness and tough law enforcement for more than another decade. In 1899, Navajo County Sheriff F. J. Wattron was criticized by the President of the United States for issuing a too gleeful invitation to a hanging. It turned out to be the only hanging to ever take place in Holbrook.
Apache county had been created out of the eastern part of Yavapai County in 1879 by powerful mercantile and sheep interests centered in St. Johns, which became county seat. But as Winslow and Holbrook blossomed with the railroad there was a struggle to wrestle the county seat away from St. Johns. Finally, Navajo County was created out of the west half of Apache County by the territorial legislature in 1895 and Holbrook narrowly beat Winslow to become county seat.

Several years of drought followed by the severe winter of 1898 killed half of the cattle grazing the Hashknife range and the beef industry collapsed just as it had in Texas. Aztec Land and Cattle filed for bankruptcy in 1900 and Holbook entered a period of relative tranquility. Now calamity visited the community only in the form of periodic disasters. The big fire of 1888 was followed by flood in 1891. Drought and overgrazing by sheep and cattle produced more silt in the Rio Puerco and Little Colorado until the stream bed was higher than parts of town. The flood of 1923 was the worst ever, cutting off Holbrook by rail, highway, telephone and telegraph. Streets were inundated, homes and commercial buildings washed away and one life lost. Beginning in the 1930s the US Army Corps of Engineers constructed levees to protect those homes and businesses that remained on the south side of the tracks. Work on the levees continues today.


Holbrook’s fortunes increased with every new road bringing tourists and shoppers. Trains stopped at Adamana, 15 miles east of Holbrook, for tours of Petrified Forest National Monument created in 1906. It wasn’t long before tours of the Painted Desert, Petrified Forest and the Hopi pueblos would start in Holbrook. Beginning in 1913, an Ocean to Ocean highway was constructed across the country, named the National Old Trails Road. Coming from California, the automobile road followed the Santa Fe railway until Holbrook. There it crossed the Little Colorado River twice to go south to St. Johns and Springerville and into New Mexico. When named highways were given numbers in 1926, US Highway 66 from Winslow took a new alignment at Holbrook, staying north of the Rio Puerco.


In 1917, Holbrook became the terminus of a new railroad, the Apache Railway extending south to sawmills at Snowflake, Standard and McNary. Lumber became a commodity shipped out of Holbrook. Today, the Apache Railway brings paper from a mill near Snowflake. Over the years, Holbrook has also been a supply point by truck for the Hopi mesas to the north and the Mormon settlements to the south, along Highway 77. Highway 377 also comes in from the south, from Heber and the rim country. But it was Route 66 that created one long strip development through downtown Holbrook, offering travelers a variety of gasoline stations, restaurants, motels, curio shops and amusements. That’s the town that still greets motorists on Interstate-40.


see also:
William S. Abruzzi, “The Social and Ecological Consequences of Early Cattle Ranching in the Little Colorado River Basin” Human Ecology, Vol. 23, No. 1 (March 1995) pp. 75-98.
Catherine H. Ellis, Holbrook and the Petrified Forest (2007).